Cleaning Up Your Email List

Cleaning Up Your Email List

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As it has been discussed on, email marketing has evolved into a stronger and more effective medium for marketing campaign in todays fast paced world. If you do not innovate and keep up with the newer techniques being practiced in email marketing, the competition will eat you up alive. Early on in your campaign, you need to ensure that you practice good hygiene for your email list to be effective and successful.

One thing that you need to ensure when practicing good hygiene for your list is to do basic data corrections for wrong spellings and typographical errors which might have occurred when your subscribers first signed up. Ensure that the data in your list are all valid accounts. Another thing to work on for an effective email marketing campaign is that of your bounce rate. Develop a system (like key coding and etc.) where you will be able to track both your soft and hard bounces. Learn how to manage your bounces so that your email campaign doesn’t go to waste. Focus on mailing to your openers and clickers. Finally, be conscious and stay aware on your feedback loops. Even if your subscribers opted in to receive your emails, they can still easily just report your emails as spam rather than clicking on the unsubscribe button if they want to opt out; simply because it is easier to do. Check on your feedback loops from time to time and know who your complainers are and take them off your list. You wouldn’t want your name to be blacklisted from filtering services.

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Tags: American Name Services, ANS, data hygiene, Data Management, direct marketing, email marketing, list management, marketing strategy